Head of Brand Marketing
Deskripsi Pekerjaan
Tanggung Jawab
Job Description
- Lead and drive GreenSM’s overall brand strategy, positioning, and marketing communication to strengthen brand awareness and customer engagement.
- Manage and develop the Brand Marketing team, including Creative Studio, Social Media & Creator Specialists, and Brand Activation Specialists.
- Develop and execute integrated marketing campaigns across online and offline channels.
- Lead brand activation initiatives, partnerships, sponsorships, events, and community engagement programs to increase brand visibility and market presence.
- Oversee social media strategy, content direction, influencer/creator collaborations, and brand storytelling.
- Ensure consistency of brand identity, messaging, and creative execution across all customer touchpoints.
- Collaborate closely with Growth, Operations, Business, and Product teams to support acquisition and retention objectives.
- Monitor brand performance, campaign effectiveness, market trends, and competitor activities to identify growth opportunities.
- Manage marketing budgets and agency/vendor relationships to maximize ROI.
Kualifikasi
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 8–10 years of experience in Brand Marketing, Marketing Communications, or Brand Management.
- Strong preference for candidates from E-commerce, Ride-Hailing, Transportation, Mobility, or Technology companies.
- Proven experience leading integrated brand campaigns, social media, content marketing, and brand activation programs.
- Experience managing creative, social media, and activation teams.
- Strong understanding of consumer behavior, digital marketing, influencer marketing, and community engagement.
- Data-driven mindset with the ability to translate insights into impactful marketing strategies.
- Excellent stakeholder management, communication, and leadership skills.
- Experience working in a fast-paced, high-growth environment is highly preferred.
Tentang Perusahaan
GreenSM Indonesia: Leading the Way in Sustainable Mobility Solutions
GreenSM Indonesia is part of GSM, an innovative technology firm that offers Vietnam's premier all-electric multi-service platform, now expanding its revolutionary approach to Southeast Asia. We provide reliable and eco-friendly mobility solutions, including electric taxis, motorbikes, and on-demand express services.
Our Mission:
To create a sustainable, green, and convenient transportation ecosystem that empowers communities to embrace a greener, smarter future. We believe in driving positive change and shaping a technologically advanced landscape for everyone.
Key Achievements by GSM in Just One Year:
- Became the second-largest ride-hailing platform in Vietnam, rapidly establishing itself as a leading player.
- Launched a groundbreaking product that has significantly impacted the transportation industry.
- Earned recognition as one of Vietnam's top 10 highlights within its economy.
The Road Ahead:
GreenSM Indonesia is committed to pushing the boundaries of innovation and sustainability in transportation. Join us in our mission to pioneer the future of mobility across the region and contribute to a cleaner, more sustainable environment for all.
Together, we are creating the blueprint for a green and intelligent future.