Senior Fashion Business

Tanggung Jawab

• Develop and manage content strategy and copywriting guidelines for daily social media.
• Plan and execute marketing campaigns, store activations, and brand events.
• Create and oversee engaging visual and video content for digital platforms (Instagram, TikTok, etc.).
• Generate creative content ideas to support sales and brand growth.
• Support research and development for editorial and campaign content concepts.
• Plan and execute product or collection launch strategies across digital channels.
• Ensure all content aligns with brand identity and marketing standards.
• Monitor and evaluate content performance based on KPIs.
• Collaborate with cross-functional teams (Creative, Marketing, Production, KOL) to execute strategies

Kualifikasi

• Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and digital content trends.
• Up-to-date with fashion trends and has a strong sense of visual aesthetics and brand identity.
• Proven experience in content strategy, campaign planning, and social media content development.
• Creative thinker with the ability to generate engaging and impactful content ideas.
• Able to manage end-to-end content planning, from ideation to execution.
• Skilled in basic photo & video content production for social media, especially in fashion.
• Able to analyze content performance and optimize strategies based on insights and KPIs.
• Experienced in handling campaigns, product launches, and brand activations.

Tentang Perusahaan

Started since 2013 in Indonesia.

Josephine Anni is the embodiment of youthful spirit and an inquiring mind;

reinventing classics in understated elegance.

Essentials with a meticulously modern design.