Creative Strategist Officer

Tanggung Jawab

Job Description

We are looking for a Creative Strategist Officer who is passionate about digital culture, content, and commerce. This role will be responsible for turning insights into impactful, full-funnel campaign strategies that blend creativity with data and performance. You will work closely with cross-functional teams to develop innovative creator-led campaigns across social, influencer, and commerce platforms—driving both brand engagement and business results.

Key Responsibilities:

• Conduct research and monitor consumer behavior, cultural movements, digital trends, and commerce insights to identify opportunities for impactful and relevant campaign strategies.
• Develop integrated, full-funnel creator campaign strategies that combine creative storytelling with influencer marketing, affiliate programs, live commerce, and social commerce approaches aligned with audience behavior, platform dynamics, and business objectives.
• Translate insights into strategic briefs, content directions, and campaign frameworks that drive strong performance across awareness, engagement, and conversion.
• Craft compelling presentations and confidently present strategic recommendations to internal stakeholders and clients.
• Collaborate cross-functionally with Account, KOL & Talent, Project Management, and Data teams to ensure alignment between strategy and execution.
• Contribute to strategic initiatives that strengthen Emtek Commerce’s positioning across creative, influencer, and commerce ecosystems.

Kualifikasi

Requirements

• Bachelor’s degree in Communication, Marketing, Management, Public Relations, or a related field.
• 1+ years of experience in strategy, content planning, campaign development, digital marketing, or social commerce within agency, media, or creator-driven environments.
• Strong understanding of social media platforms, influencer marketing, content ecosystems, social commerce, and digital consumer behavior.
• Proven ability to develop integrated campaigns across the full funnel, from awareness to conversion.
• Hands-on experience with creator commerce ecosystems (e.g., TikTok Shop, Shopee, affiliate platforms, live commerce) is highly preferred.
• Strategic thinker with strong conceptual and storytelling abilities.
• Proficient in developing presentation decks and delivering ideas in both Bahasa Indonesia and English.
• Excellent communication and presentation skills, both visual and verbal.
• Strong analytical skills with the ability to translate data and insights into actionable strategies.
• Highly collaborative, detail-oriented, organized, and adaptable in a fast-paced environment.
• Passionate about youth culture, digital content, and emerging commerce trends.

Tentang Perusahaan

Vidio began as a service to empower Emtek's media portfolio, but it has since evolved into a platform that supports SCM, the KapanLagi network, and hundreds of Indonesian content producers.