Sosial Media Spesialis

Tanggung Jawab

• Plan and execute monthly content calendars in alignment with marketing goals and brand campaigns.

• Produce high-quality short-form video and photo content for platforms like Instagram, TikTok, and YouTube.

• Edit and enhance videos with strong storytelling, using music, captions, transitions, and effects to drive engagement.

• Collaborate with the culinary team to capture behind-the-scenes footage, menu launches, and seasonal activations.

• Stay up-to-date with social trends, memes, and viral formats to keep content fresh and relatable.

• Monitor analytics and performance metrics to optimize content and improve audience interaction.

• Engage with our community through DMs, comments, and reposts, maintaining a consistent brand voice.

• Occasionally coordinate with influencers and customers for UGC (user-generated content) collaboration.

Kualifikasi

• Experience in content creation for your self or for a brand, social media management, or digital storytelling — ideally in the F&B, lifestyle, or hospitality industry
• Strong video shooting and editing skills (using apps like CapCut or VN)
• A strong eye for design, food styling, and visual trends.
• Passion for food, culture, and digital creativity.
• Comfortable working in a fast-paced, ever-evolving content environment.
• Strong communication and organizational skills.
• Familiarity with Instagram Reels, TikTok trends, and YouTube Shorts formats.
• Eager to learn and strive to grow together

Bonus Points

Tentang Perusahaan

Panna Hospitality Group